Think Aloud

Rebuild onboarding flow
04:12

Okay, starting on onboarding. I want to figure out why people drop off right after they sign up.

Got it. Do they leave before or after the first screen? Walk me through what they see when they land.

So the empty state has three buttons and honestly none of them feel right. I think it should just push you to add your first item…

That sounds like a decision: one primary action. What would that action be — create an item, or import one? And is the icon set still blocking you?

Create an item. And yeah, we can’t ship until design signs off on the icons …

Listening…
Summary
MindmapDocument

Key points

  • InsightPeople drop off on the first screen after signing up
  • DecisionEmpty state needs one clear first action, not three
  • RiskIcon set is blocked on design approval
  • Next stepTest the flow with two new users before Friday

Suggested plan

Add to my week
  • Wireframe the empty state

    Thu · 9:30 AM60m
  • Follow up on icon approval

    Thu · 2:00 PM15m
  • Run two user tests

    Fri · 11:00 AM90m
One actionSample dataEmpty stateIcon setSign-offBlockers2 new usersBy FridayTestingToneCTA textCopyOnboarding